shawn racz

Shawn Racz

Age:40 something

Country (Place) of Origin:Cambridge, Ontario – the epicentre of hockey in the world, even the local mall has a hockey rink inside.

Nickname:Lots but none are family friendly.

Current Bikes(s):Norco Search S1, Subrosa BMX’s, State Cycle fixie, Skull Skates cruiser

Former Occupation:Many years as a senior property manager.

Favourite Trail/ place to ride:Dirt Merchant and Gleneagles bowl for BMX.

Favourite Bike (Norco):Skull Skates cruiser in collaboration with Norco.

Other Hobbies Likes:Skateboarding, snowboarding, surfing and playing outside.

Describe Yourself (3 points):Grew up riding street and racing BMX in Ontario (shout out to Track 2000) and moved to BC after university. Been in this beautiful province 17 years and haven’t looked back since. Try to spend as much time as possible riding any kind of bike or board. Left the property management industry to be involved with the bike industry and love it!!

tristan 0'callaghan

Tristan O’ Callaghan


Country (Place) of Origin:Cork, Ireland

Nickname:‘Trizzle’, ‘String bean’

Current Bikes(s):Norco Super Optic C9.3, Norco Two50, Norco City Glide, Masi Evoluzione Dura Ace

Former Occupation:10 years as a consulting Civil Engineer

Favourite Trail/ place to ride:John Deere, Brothers Creek, Squidline, WBP & Mount Seven

Favourite Bike (Norco):Currently my Norco Super Optic, 2016 Norco Range C7.2

Other Hobbies Likes:Martial Arts, Wing Chun, Brazilian Jujitsu, swimming, rock climbing, physics

Describe Yourself (3 points):Irish ex-pat moved to Canada 6 years ago. I spent the first 3 years as a mountain bike guide in Whistler during the summer and Queenstown, New Zealand in the winter for both Bear Back Biking and Vertigo Bikes. I have travelled all around the world with my bike and love cycling, left a 10 year career in Civil Engineering to start a career in the bike industry. Loves the outdoors in any conditions!

adam beech

Adam Beech

Age: 40

Country (Place) of Origin: Crewe, Chesire, UK

Nickname: A Dawg

Current Bikes(s): Norco search carbon, Norco sight 7.1 carbon, Norco optic 7.2 29" carbon, orange missile

Former Occupation: Car mechanic and m.o.t tester, Carpet fitter/Flooring tech

Favourite Trail/ place to ride: corkscrew, pingu, severed d, boogieman, john deer, executioner

Favourite Bike (Norco): Range 7.2 Carbon

Other Hobbies Likes: Snowboarding, RC cars, Skateboarding

Describe Yourself: I moved to BC 4 years ago from the UK to peruse my love of riding and fixing bikes.


brian brittain

Brian Brittain


Country (Place) of Origin:Canada

Nickname:Too many to list

Current Bikes(s):Range C7.2 full coil build, Threshold Ultegra

Favourite Trail/ place to ride:Tough choice on favorite place. So, favorite places are Whistler, Squamish, Bellingham, Cumberland, North Vancouver, Kelowna, Kamloops, Moab, and every other place there are trails.

Why be an Ambassador for Norco John Henry?:I’ve been involved with the Norco brand since 1998 when I was racing both XC and DH. I’ve also been working with John Henry on and off since 2003. Back at John Henry now as an ambassador for 3 year has been great, the bikes are amazing, staff are very personable and easy to work with and being able to tell people about the bikes and the shop has been very rewarding. I look forward more adventures with the other ambassadors and introducing more people to the Norco brand.

Personal Motto:Never grow up and continue to be a kid at heart. Playing in the mud is as fun now as it was when I was a kid.

brian brittain
martin newman

Martin Newman


Country (Place) of Origin:England

Nickname:Good Sir

Current Bikes(s):Range C7.1, Aurum C7.1

Favourite Trail/ place to ride:Mount Seymour and the rest of the Sea to Sky area

Why be an Ambassador for Norco John Henry?:Locally grown, thoughtful and effective engineering on some of the funnest and prettiest bikes out there: How could I not?

Personal Motto:What could possibly go wrong?

martin newman
owen hunter

Owen Hunter


Country (Place) of Origin:Vancouver, BC, Canada

Nickname:The Kid

Current Bikes(s):2017 Norco Aurum C7.2

Favourite Trail/ place to ride:The North Shore is my favourite place to ride by far, its got a mixture of unique trails that suit every type of riding, whether you want to shred some flow trails, test your skills on jumps, or hit up a technical downhill trail, the shore will not disappoint.

Why be an Ambassador for Norco John Henry?:I have been coming to John Henry for awhile now and it’s always been the go to place for me and my biking needs. John Henry houses some of the world’s leading mountain bikes, the abundance of products is eye candy to anyone, the staff are very knowledgeable and welcoming, when I bring my bike into the shop I know it will get done right the first time. I want to share the relationship I have with this shop to the community and everyone I meet.

Personal Motto:If you only live once, spend it on a damn bike!

owen hunter
sarah devriese

Sarah Devriese


Country (Place) of Origin:Belgium


Current Bikes(s):Norco Sight, Norco Search, Chromag Wide Angle

Favourite Trail/ place to ride:Such a difficult question! I love the climbing trails on Seymour, the roots on Mount Fromme, the silence of Burke, the exploring on Eagle, the up-down-ness of Red, and the rocks of Squamish. Just can’t go wrong.

Why be an Ambassador for Norco John Henry?:When I first started to ride, it was very comforting to meet people who would slow down for me and also show me all these different places to ride. I then did the same as I got better over the years and met people who were new to the area or new to the sport. For me, it’s not just about logging kilometers but more about being part of a community. I want to be an ambassador to continue guiding rides, share my excitement, and promote the sport as a part of the Norco family.

Personal Motto:Anyone’s welcome to join me, but rides may or may not end with a climb. Hahaha!

sarah devriese
stacey poole

Stacey Poole


Country (Place) of Origin:Gold Coast, Australia


Current Bikes(s):2015 Sight C 7.3 and 2017 Torrent HT+ 7.1

Favourite Trail/ place to ride:Squamish, BC. Typically, it means a full day of riding, a post ride beer at a local brewery plus the stunning scenery along the Sea to Sky Highway. It never fails to put a smile on my face.

Why be an Ambassador for Norco John Henry?:I think most mountain bikers can relate to this scenario: you show up for a group ride with your buddies, they have brought a couple of their buddies and by the end of the ride, you’re swapping phone numbers, giving each other kudos on Strava and making plans to ride next weekend. I love that about mountain biking! There truly is a sense of community and inclusiveness that I’ve never experienced in any other sport. Norco John Henry does a great job of promoting that same sense of community, and connecting us with awesome bikes, servicing and expert knowledge. In my role as an ambassador, I want to encourage riders to develop their skills and confidence on the bike and a big part of that is having the right gear to do it. Lucky for us we have a local bike shop dedicated to enhancing our enjoyment on the bike.

Personal Motto:Do more of what makes you happy!

stacey poole
tim coleman

Tim Coleman


Country (Place) of Origin:South Africa


Current Bikes(s):Norco Range and Norco Threshold

Favourite Trail/ place to ride:Whistler

Why be an Ambassador for Norco John Henry?:Because Norco has some of the best bikes around, and the folks at Norco John Henry are fantastic.

Personal Motto:When in doubt, air it out.

tim coleman