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Norco Optic A1
$4,199.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A1 floats over rocks and roots with Fox and RockShox driven suspension. Tubeless-ready wheels equipped with grippy Schwalbe tires are take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed Shimano XT drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD TransX dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on Shimano Deore hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A1 is polished off with Norco cockpit components, lock-on grips, and an SDG saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A9.1
$3,549.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A9.1 floats over rocks and roots with 120mm of Fox-driven suspension travel. Tubeless-ready 29-inch wheels equipped with grippy Schwalbe tires are take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM GX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the KS E-Ten dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on SRAM's hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A9.1 is polished off with Norco cockpit components, lock-on grips, and an SDG saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic C7.1
$7,425.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 7.1. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with 120mm of dialed ART travel powered by Fox Factory suspension components. 27.5-inch wheels from DT Swiss and a pair of super tacky Schwalbe tires let you shred trails in ways you never thought possible. The 11-speed SRAM XX1 drivetrain and carbon RaceFace crank ensure smooth shifting capability, impressive chain retention, and a huge gear range. And let's not forget the rest of the bike. An SDG Circuit saddle, ODI grips, and RaceFace handlebar and stem to keep those contact points happy, SRAM Guide Ultimate disc brakes give you great modulation, and a RockShox Reverb dropper post lets you attack your favorite rock garden with loose, confident control.
Norco Optic C7.2
$5,199.00 - $6,799.00
Call your boss and tell him you've got a seeing problem. You just can't see how you can stop shredding trails on Norco's Optic Carbon 7.2. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with 120mm of dialed A.R.T. suspension powered by Fox's Float DPS shock and Float 34 fork. 27.5-inch Easton wheels and a pair of super tacky Schwalbe tires keep you glued to the trail through high-speed berms. The 11-speed Shimano XT drivetrain offers smooth shifting and reliability. Since everybody loves options, the Optic 7.2 features a RaceFace Turbine crank and includes both a 32-tooth Cinch single chainring and a Boost-compatible 36/26 2x chainring setup. And let's not forget the rest of the bike: an SDG Circuit saddle, Norco lock-on grips, and RaceFace handlebar and stem keep those contact points happy; sure-stopping Shimano XT disc brakes give you plenty of modulation; and a RockShox Reverb dropper post so you can stay loose and in control through your favorite rock garden.
Norco Optic C9.1
$7,425.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 9.1. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with 110mm of dialed A.R.T. suspension powered by a Fox Float DPS shock and 34 Float fork. Roll loud and proud on fast-moving, 29-inch, tubeless-ready DT Swiss wheels dressed in super tacky Schwalbe tires that grip through loose, high-speed berms. SRAM's XX1 drivetrain and a carbon RaceFace crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Circuit saddle, ODI grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb dropper post lets you get rad on all your favorite descents.
Norco Optic C9.2
$6,799.00
Call your boss and tell him you've got a seeing problem. You just can't see how you can stop shredding on Norco's Optic Carbon 9.2. Buff singletrack? A forest of off-camber roots? Punchy climbs and rocky descents? Yes, yes, and yes; all things are possible with 110mm of dialed A.R.T. suspension powered by a Fox Float DPS shock and a 34 Float fork. Roll loud and proud on fast-moving, 29-inch tubeless-ready Easton wheels dressed in tacky Schwalbe tires, a combo that almost never disappoints. The 11-speed Shimano XT drivetrain offers smooth shifting and reliability. Since everybody loves options, the Optic 9.2 features a RaceFace Turbine crank that includes both a 30-tooth Cinch single chainring and a Boost-compatible 36/26 2x chainring setup. And let's not forget the rest of the bike: an SDG Circuit saddle, Norco lock-on grips, and RaceFace handlebar and stem keep those contact points happy; sure-stopping Shimano XT disc brakes give you impressive modulation, and a RockShox Reverb dropper post lets you stay loose while you rail your favorite rock garden.
Norco Optic A1 Women's
$4,199.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A1 Women's floats over rocks and roots with Fox and RockShox driven suspension. Tubeless-ready wheels equipped with grippy Schwalbe tires are take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed Shimano XT drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD TransX dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on Shimano Deore hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A1 Women's is polished off with Norco cockpit components, lock-on grips, and an SDG saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A2
$3,599.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A2 floats over rocks and roots with travel driven by a Fox Rhythm fork and a Fox DPS shock. Tubeless-ready wheels equipped with grippy Maxxis tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM NX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD Trans X dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on SRAM's hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A2 is polished off with Norco cockpit components, lock-on grips, and a WTB saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A2 Women's
$3,599.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A2 Women's floats over rocks and roots with travel driven by a Fox Rhythm fork and a Fox DPS shock. Tubeless-ready wheels equipped with grippy Maxxis tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM NX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD Trans X dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on SRAM's hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A2 is polished off with Norco cockpit components, lock-on grips, and a WTB women's-specific saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A3
$2,999.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A3 floats over rocks and roots with travel driven by a RockShox Recon Gold fork and a Monarch R shock. Tubeless-ready wheels equipped with grippy Maxxis tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM NX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD Trans X dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on Tektro hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A3 is polished off with Norco cockpit components, lock-on grips, and a WTB saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic A3 Women's
$2,999.00
Norco's Optic is all about seeing trails in a new light, so take that harder line, hit that hip, and enjoy an enhanced perspective of your favorite old trails. The Optic A3 floats over rocks and roots with travel driven by a Rockshox Recon Gold fork and a Monarch R shock. Tubeless-ready wheels equipped with grippy Maxxis tires take on every berm, bump, and braided patch of roots without hesitation. The 1 x 11-speed SRAM NX drivetrain is fast, light, and incredibly reliable. Before you drop in to the next chunky descent, go ahead and lower the JD Trans X dropper post so you stay low and controlled. And if the gnar starts to get the best of you, rely on Tektro hydraulic brakes to provide positive, modulated stopping power no matter the trail. The Optic A3 is polished off with Norco cockpit components, lock-on grips, and a WTB women's-specific saddle, sure-fire accessories that'll keep you pinning it all day long.
Norco Optic C Framekit
$3,899.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic C Framekit. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension with a Fox Float Factory EVOL rear shock. The super smooth carbon and low frame weight don't hurt either. Add your favorite wheelset and ride trails in ways you never thought possible. Boost rear spacing keeps thing stiff, fast, and fun. There's a host of details that make the Optic even more trail-ready; with fully sealed internal cable and housing routing, and Norco's SmoothCore PressFit BB92 bottom bracket interface, you can enjoy the ride, not worry about maintenance. And, the frame features an optional front derailleur mount so you can set up your preferred drivetrain.
Norco Optic C1
$8,199.00 - $9,999.00
Norco's Optic C1 is an eye-opening perspective on trail bike capability. The Optic is a fast-pedaling trail bike that rides with just the right mix of Cross Country efficiency and All-Mountain playfulness. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Factory Float DPS shock and Pike RTC fork. Roll loud and proud on fast-moving, tubeless-ready DT Swiss wheels dressed in super tacky Maxxis tires that grip through loose, high-speed berms. SRAM's Eagle XO/XX drivetrain and a carbon SRAM Eagle crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Duster saddle, Ergon grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb Stealth dropper post lets you get rad on all your favorite descents.
Norco Optic C2
$5,999.00
Norco's Optic C2: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Duster saddle, Ergon lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Optic C2 Women's
$5,999.00 - $6,999.00
Norco's Optic C2 Womens: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1/GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Alure Women's saddle, Ergon slim lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Optic C3
$4,399.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic C3. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Float DPS shock and a RockShox Revelation RC Solo Air fork. Roll loud and proud on fast-moving, tubeless-ready WTB rims wrapped in tacky Maxxis tires, a combo that won't disappoint. The SRAM Eagle GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Duster saddle, Ergon lock-on grips, and Norco alloy handlebar and stem keep those contact points happy; powerful SRAM Level T disc brakes are there when you need to reign in the fun; and a dropper post is included so you can stay loose and in control through your favorite rock garden.
Norco Optic C3 Women's
$4,399.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic C3 Women's. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Float DPS shock and a RockShox Revelation RC Solo Air fork. Roll loud and proud on fast-moving, tubeless-ready WTB rims wrapped in tacky Maxxis tires, a combo that won't disappoint. The SRAM Eagle GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Alure Women's saddle, Ergon slim grips, and Norco alloy handlebar and stem keep those contact points happy; powerful SRAM Level T disc brakes are there when you need to reign in the fun; and a dropper post is included so you can stay loose and in control through your favorite rock garden.
Norco Optic C7.1 Frame
$2,899.00
It doesn't have to be all work or all play. See things differently on board Norco's Optic Carbon 7.1 frame. Buff singletrack? A forest of off-camber roots? Punchy climbs and smooth descents? Yes, yes, and yes; all things are possible with 120mm of dialed A.R.T. suspension with a Fox Float Factory EVOL rear shock. The super smooth carbon and low frame weight don't hurt either. Add your favorite 27.5-inch wheels and ride trails in ways you never thought possible. Boost rear spacing keeps thing stiff, fast, and fun. There's a host of details that make the Optic even more trail-ready; with fully sealed internal cable and housing routing, and Norco's SmoothCore PressFit BB92 bottom bracket interface, you can enjoy the ride, not worry about maintenance. And, the frame features an optional front derailleur mount so you can set up your preferred drivetrain.
Shimano Alivio 9-speed Shifters w/Optical Display
$31.99
• 2-way release • Ergonomic lever shape • Totally re-designed handlebar area • Refined touch point and longer, re-designed main lever blade • Highly visible Optical Gear Display (3mm up position) • Model Number : SL-M430 • Series : Alivio • Shift Lever Type : Rapidfire Plus • Front Shifting : 3-speed • 2-way Release : Yes • Optical Gear Display : Yes • Shift Cable Casing : OT-SP40
Topeak Aero Wedge iGlow (QuickClick Mount)
$69.99
Topeak's compact Aero Wedge iGlow is a brilliant combo package: it combines the convenience and storage of a seatbag with the safety and visibility of a taillight. The built-in, super-bright 0.5W LED has an optical fiber element that surrounds the bag in light. Plus, Topeak's QuickClick mount makes it simple to swap between bikes. Two CR2032 batteries included.
Knog Blinder 1 Cog (Rear)
$39.99
Knog's Blinder light series packs a huge amount of light into a tiny package. The optics are designed to direct light in a powerful beam pattern, while the waterproof body attaches to seatposts and handlebars with ease. A USB port allows for convenient recharging and tactile buttons make for easy operation, even while wearing gloves.
Oakley Jawbreaker PRIZM Road Cavendish Edition
$240.00
Jawbreaker is the ultimate sport design—answering the demands of world-class athletes with a 40 year heritage of uncompromising excellence. Oakley innovation has reached the pinnacle of performance by offering everything from surge ports for cooling airflow to Unobtainium components for a comfortably secure fit, and with the hassle-free lens changing of Switchlock technology for vision optimization in any setting. FEATURES - PRIZM is a revolutionary lens technology that fine-tunes vision for specific sports and environments. See what you’ve been missing. - Extended field of view in the upper peripheral region to optimize for cycling - Unobtanium earsocks and nosepads keep glasses in place, increasing grip despite perspiration - Switchlock interchangeable lens technology makes lens changing lenses fast and secure - Patented High Definition Optics provides superior optical clarity and razor-sharp vision at every angle
Ryders Eyewear Via Photochromic
$89.99
Ryders Eyewear's Vias sport a rimless design for great clarity and excellent peripheral vision. Their hydrophilic temple tips and nose pads keep them in place so you stay comfortable. You'll love the scratch-resistant, shatterproof polycarbonate lenses that are optically correct for perfect vision. They also offer 100% UV protection, deflect moisture, and are fog-free. Plus, because they are Photochromic, the lenses automatically adjust to changing light conditions for the ultimate in vision and protection.
Lezyne Strip Drive Rear
$54.99
Lezyne's Strip Drive Rear is a powerful five-LED cycling taillight. Light and durable co-molded lens/body construction. Unique aero and round bar compatible design. Five ultra-high-output LEDs delivering up to 150 lumens. Mode Memory function returns to selected mode after turning off. Seven combined lumen and flash modes. Enhanced MOR (Maximum Optical Reflection) lens with built-in side visibility. Integrated cable-free recharging USB stick.
Lazer Sport Argon AR1
$84.99 - $99.99
The Argon series eyewear provides you with clarity and protection from a high level. This dual-lens piece is equipped with proprietary lenses for superior optical performance and reduced eye fatigue. It has the Lazer flexframe technology for increased durability and Ultragrip nose and temples to make sure the fit is adjustable, and keep them secure on your face. The lenses are made from shatterproof PC material with complete UVA and UVB protection for long lasting protection. The Argon suits people with a medium to wide face and comes delivered with a hardcase and cleaning bag.
Lazer Sport Electron EC1
$84.99 - $99.99
The Electron series eyewear tends to gravitate more towards MTB riders thanks to the full frame construction. This dual-lens piece has panorama technology and comes with proprietary lenses for superior optical performance and reduced eye fatigue. Injected hydrophilic rubber makes sure the eyewear stays on your face. Standard, the eyewear is delivered with a hardcase and cleaning bag, and either a set of 3 interchangeable lenses or a single photochromic version.
Oakley Prizm Trail RadarLock Path
$240.00
Whether you prefer charging up technical climbs or blazing downhill, Oakley’s Prizm Trail Radarlock glasses are purpose-built to help you see the trail better, so you can tackle trails with more confidence. The Prizm Trail lens is optimized to help you easily distinguish obstacles such as rocks, sand, and hard-packed dirt so you always know what’s coming up. They also feature High Definition Optics for the highest level of optical clarity and they filter 100% of all UV rays while meeting the highest impact protection standards. The Prizm lens are just the beginning though. The frames use Oakley's lightweight O-Matter material and feature a rimless design for an extensive field of view. Additional lenses (sold separately) are easier than ever to swap out with Oakley's innovative Switchlock technology. Plus, the ear and nose pieces are made of Oakley's hydrophilic Unobtainium, which improves its grip when wet, so your glasses stay exactly where you want them, even during the most rigorous activities.
Ryders Eyewear Face Photochromic
$79.99
Ryders Eyewear calls this model The Face because they're so comfortable you'll think they're part of your face. The TR90 frames certainly lend truth to that notion with extreme flexibility for stellar comfort, not to mention hydrophilic nose pads and temple tips that keep everything in place, even when wet. The lenses feature photochromic technology that adjusts the tint of the lenses to suit ever-changing light levels. They're shatterproof and scratch-resistant, too. More importantly, they're optically correct, which means you get a clear, true view in any direction. Throw in UV protection for even more protection.
Oakley RadarLock Path w/Photochromic Lens
$365.00
Continuing their tradition of working with the world’s top cyclists to develop some of the best performance eyewear on the planet, Oakley created the RadarLock. Oakley’s lightweight, durable O Matter frames deliver uninhibited vision and refreshing airflow. And, since light conditions vary by day, you can change lenses quicker than ever thanks to the innovative Switchlock technology. Plutonite lenses with High Definition Optics offer distortion-free viewing while filtering 100% of all UV rays and meeting the highest impact standards. Plus, Oakley’s Unobtainium ear and nose pieces increase grip when wet, so your glasses stay exactly where you want them, even on the hardest efforts.
Lezyne Strip Drive Rear 25LM
$54.99
Powerful five LED cycling taillight. Light and durable co-molded lens/body construction. Unique aero and round bar compatible design. Five ultra-high-output LEDs delivering up to 25 lumens. Mode Memory function returns to selected mode after turning off. 9 combined lumen and flash modes. Enhanced MOR (Maximum Optical Reflection) lens with built-in side visibility. Integrated cable-free recharging USB stick. - MAX LUMENS: 25 - WEIGHT: 69g (without strap mount) - SIZE: 87x37x34 mm - RECHARGE TIME: 2.5hrs (1A) / N/A (2A)
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